General SEO Objectives

  • Increase goal driven performance
  • Measure dimensions for highest performing elements
  • Edit keywords & content for maximum conversions
  • Identify path to increased revenue 
  • Discover when, where and why users abandon conversion process
  • Optimize for organic search and pay-per-click

Categories of Analysis

  • Business Intelligence
  • CRM 
  • Campaign Management 
  • Data Collection
  • E-Commerce 
  • Email Marketing
  • Mobile Solutions
  • Vistor Tracking
  • Performance Reporting
  • Site Optimization
  • Site Audit
  • Social Media Analytics

Types of Performance Data

  • Advanced Segmentation: Isolation and analysis of subsets of traffic, such as 'paid traffic' and 'visits with conversions', or custom segments applied to current or historical data
  • Custom Variables: Creation of custom variables to define multiple tracking segments based on user behavioral data
  • Goals: Tracking of sales and conversions; measurement of site engagement goals
Reporting Options
  • Data Export: Exporting of data into Excel, CSV, PDF formats
  • Graphical Reports: Presentation of data organized in logical, easy to understand format
  • Contextual Explanations: Plain-language, logical interpretation 
  • Video Presentations: Recorded explanations for internal synchronization